An example of the success using enterprise architecture tools

An example of the success using enterprise architecture tools[1]

Bharti Airtel (BA) is the largest mobile service provider in India and the third largest single-country mobile operator over the world. The company had problem that is a significant decrease in average revenue per user (ARPU) and continuous competition in mobile market, so it needed to find a way to develop using as much automation as possible.

Solution:

“Bharti Airtel’s SMART SOA™ solution with IBM® WebSphere® technologies enables the company to outsource its IT to IBM and other strategic partners and integrate its systems in order to automate routine transactions and hone customer service.”[2]

-          Bharti Airtel integrates strategic partners

In order to get together to create an utility model for the entire infrastructure, the company set up theh SOA framework that based on the IBM WebSphere stack of technologies including IBM WebSphere Application Server, IBM WebSphere Portal and WebSphere Business Services Fabric. In addition, the company is using IBM DB2® for data management and IBM Cognos 8 Business Intelligence for business intelligence.

-          BA monitors real-time responses

With the SMART SOA solution, 600 to 800 software services integrated into the SOA, approximately 150 reusable services handle agilely seven to eight million transactions per day.[3]

-          BA improves customer services the SOA dashboard.

-          BA enables hypergrowth by SOA.

-          With a SMART SOA solution based on IBM hardware and software, BA is executing like clockwork, and working smarter in the larger market. Business intelligence connected to monitoring solution of business activities by its dashboard, so it enables the company to tweak its customer service and resolve any problems.

Benefits:
- The company can provide flawless service to 110 million customers at low margins.

- Employee productivity has been improved by using business activity that monitors real-time responses to customer requests.[4]

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[1] http://www-01.ibm.com/software/success/cssdb.nsf/CS/SJHA-83ZKF6?OpenDocument&Site=default&cty=en_us

[2] http://www-01.ibm.com/software/success/cssdb.nsf/CS/SJHA-83ZKF6?OpenDocument&Site=default&cty=en_us

[3] http://www-01.ibm.com/software/success/cssdb.nsf/CS/SJHA-83ZKF6?OpenDocument&Site=default&cty=en_us

[4] http://www-01.ibm.com/software/success/cssdb.nsf/CS/SJHA-83ZKF6?OpenDocument&Site=default&cty=en_us